Trademarks can be used by businesses in all types of industries to protect the things that they have invented. Protecting your intellectual property is a necessity, but navigating the trademark application process and keeping track of your trademarks can be difficult. A New York-based intellectual property lawyer from our firm can help you with this.
Why Are Trademarks So Important?
Trademarks can be used to protect the names of products or services. They can even be used to protect a slogan that you use in marketing materials. Your trademarks can help you build your brand and stand out in the marketplace. Burger King does not just sell hamburgers. They sell the Whopper and the company has even trademarked phrases like “Home of the Whopper.”
You don’t just have to sell fast food to benefit from the use of trademarks though. They can help any business in the technology sector distinguish themselves and attract a loyal customer base.
How Can a Lawyer Help Me Get the Trademarks I Need?
Our attorneys can guide you through the entire trademark application process. At first, this may seem like something that you can handle on your own. We recommend hiring a lawyer though.
Getting trademarks isn’t as simple as filing some paperwork. This can be an extensive process. It can take months or even longer for applications to get reviewed. You may also need to respond to the United States Patent and Trademark Office if additional information is needed.
Making mistakes during the application process or not doing the proper research beforehand can cause some issues. A lawyer can help you ensure that there are good reasons to seek out particular trademarks and help you stay on top of the application process. We don’t want you to miss out on any important correspondence from the USPTO or lose your chance to make your case for obtaining this crucial protection for your intellectual property.
Can a Lawyer Protect My Business If Someone Misuses My IP?
Once you have your trademarks, you are responsible for enforcing them. The USPTO doesn’t step in to make sure that other people aren’t misusing them. If you’re running a business and marketing products, you probably have enough on your plate. That is why having experienced intellectual property lawyers on your side can be helpful.
Our lawyers can help you enforce and defend your trademarks. Someone using your intellectual property isn’t just a problem because they are making money off of your ideas. They could also be diluting your brand by putting out poor-quality products that consumers mistake for yours. Stealing IP doesn’t just cost you money. This theft can also harm your reputation.
Talk to an Attorney Today
So if you have any IP that’s worth protecting with a trademark, contact Technology General Counsel. You focus on your business and we’ll focus on protecting your trademarks.
